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Should I trademark my Instagram handle?

The answer to the title above is a very simple: it depends.

I don’t mean to sound too lawyer-ey, but you can google that question and get a thousand different answers. The truth is, there is not one answer to that because everyone’s handle - their moniker- if you will, represents their digital bookmark in this vast field we call social media. That bookmark either signifies the source of your brand OR it may be your cat’s middle name.

Here are the top 5 things to remember when deciding whether to pursue a trademark for your social media handle:

1). Is your handle also your business name?

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